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CHALLENGE

REBEL INTERACTIVE was hired by Omaha by Design and the Benson-Ames Alliance to bring a new level of community excitement to the revitalization of Benson, NE, an eclectic area established 100 years ago. Recently, the City of Omaha allocated funding to redesign the community’s streetscape and appointed Omaha by Design to manage the modern urban planning and development process. The big challenge was getting buy in from a diverse mix of local business owners, property owners and residents.

SOLUTION

REBEL INTERACTIVE delivered a Community Branding program including discoveries, stakeholder workshops, breakthrough brand strategy, ignite! workshops and online tools to unite the community. The REBEL Think Tank returned the breakthrough brand —The Benson Beat. Implementation included: a Benson Beat contest, an automated online Community E-Blast and Website, customized beat signage for all locations included in the streetscape (walk the beat, buy the beat, eat the beat, recycle the beat, feel the beat, and hear the beat), and PR material with drumsticks… to inspire the community brand rollout.

Brand Strategy Summary 129.92 Kb
 Press Kit 3.82 Mb
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