Our first true love.

REBEL Branding Technology is unique in its ability to help our Clients exponentially Brand, Interact, and Profit. Our methods were developed by Global Brand Strategist MJ McBride and the REBEL Think Tank®, and they involve a high level of interactivity. You see, true Brands are not cobbled together by "creative types" and tacked on to you or your organization. REBEL INTERACTIVE works with you to create something that rings true. It's an "inside-out" exercise that distills your Brand Essence and defines something powerful.

REBEL is trusted the world over, having developed Brands with hundreds of Clients, including communities, universities, international organizations, companies and nonprofits of all sizes, and individuals. We'll make you happy. Overjoyed, even. We promise.

The Process

0 | Brand Audit

If you're starting from nothing, we'll skip this part. But if you have an existing Brand, chances are — your Brand has existing equity. We offer a complimentary audit to be sure your Brand gets the historic credit it deserves. And, preliminary insights discussed upfront, set the stage for a great relationship.

1 | Brand Background

When you sign with REBEL, we start with background tailored to you. Background includes a brief online and offline study of your brand and your competitors. And, we like to interview internal and external people associated with your brand in preparation for your Interactive Workshop.

2 | Branding Workshop

REBEL provides (inspiring, motivational, awesome — that's what people say) Workshops for businesses, organizations, teams, product developers and communities. Our Interactive Workshops are designed to include the people who know your brand, and who will ultimately be bringing your brand to life. Your workshop, overview:

An Introduction to Branding
Understanding the Value of Branding (Exponential Results and Return On Branding Investment)
Distinguishing the Four Types of Brands: How Brands Work
Internalizing the Concept: Brand-Enhancing vs. Brand-Damaging
Defining your collective Brand Blueprint: Your People’s Passions, Your Culture’s Values, and Your Vision for the Future.

3 | REBEL Think Tank® — Breakthrough

The results of your Branding Workshop are used to facilitate our REBEL Think Tank®. Our Think Tanks are designed to produce unexpected, brand-enhancing breakthroughs that define the experience, the attitude, the inspiration that will unite your people internally, turn heads externally, and create the value your brand deserves.

4 | Brand Ignites!

Now that you know the breakthroughs that will get you what you want, it's best to enroll and empower your talent. REBEL hosts Ignite! Workshops by department, channel, or geography to cause the internal momentum needed to maximize the authenticity of your Branding Initiative. Often, REBEL will lead your first Ignite!, then cheer you on as internal Brand Champions emerge who are, now, just as qualified to be your Brand Evangelists.

5 | Bringing Your Brand to Life — Your Breakthrough Brand Agenda

So now that your Brand is alive and well internally, it's time to go public. REBEL works with you to develop and prioritize your Branding opportunities going forward. We especially like it when you call on us to design, develop, and launch your Websites and Videos.

Like what you've seen? The next step is to schedule a Discovery Session.

pdf Wanna see this as a sweet graphic? Download the REBEL Branding Process >

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